Monday, 4 October 2010

Junk Food Addict




Junk Food Addict- Copied from the Healthy Bitch Daily

Is Krispy Kreme the New Cocaine?




When Lay’s potato chips bet ya that you couldn’t eat just one, they weren’t kidding.

Studies have shown that there is a strong similarity between a cocaine addiction and those overpowering cravings for junk food.

Yes, we’re talking about the heavy stuff. Nose candy. The White Lady. California cornflakes. Whatever absurd little nickname you have for it, it’s not far off from the built-in neurological response that makes us eat certain combinations of food - especially salt, fat and sugar - even when we feel full.

What’s the difference between drugs and cheesecake?

Maybe not that much, according to a study published in Nature Neuroscience. Researchers showed that junk food and drugs have some similar effects on the brain. For example, rats fed a constant diet of HoHos, bacon, cheesecake and frosting, sought out their junk food fix even when it meant enduring a painful shock. So much for Pavlov’s dog…Ouchie.

In addition, the pleasure centers in the rats’ brains became sluggish after they got used to the endless supply of crappy food. They needed bigger and bigger doses to get the same good feelings (just like a drug addict).

Irrational and obsessed

Let’s get technical for a second. Frequent junk food binges actually rewire brain circuitry. In fact, neurobiologist associate Professor Paul Kenny from the Scripps Research Institute in Florida, says overeating junk food can lead to a compulsive habit, one that is beyond your control. Another theory suggests that there could be something in the accumulated fat itself that alters the brain's reward threshold, setting up a "vicious cycle" of overeating yet not feeling satisfied.

No matter the reason why and how the brain reacts to junk food, the end result is addiction and weight gain. Not pretty for bitches who are trying to get skinny.

So do yourself a little favor and don’t even tempt yourself by bringing the Cheetos into the home…even if you claim it’s for someone else (big, fat liar). Pick up a bag of raw kale chips instead.

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